Union-Built Roofs. Saint Paul Strong.
Family-owned, GAF-certified, and union-built with Roofers Local 96, Carpenters Local 322, and Laborers Local 563. Sellers Roofing protects Twin Cities homes and businesses through storm, hail, and Minnesota winters, with 1,100+ roofs completed (801+ residential, 300+ commercial) since 2017.
- Insurance-claim specialists — we handle the adjuster, you don’t navigate it alone
- Six manufacturer certifications — GAF, Owens Corning, CertainTeed, Malarkey, TAMKO, Atlas
- Union crews: Roofers Local 96 · Carpenters Local 322 · Laborers Local 563
- 4.8 stars on Google · 49 reviews · same-day response, every time
Ted Sellers
Founder & Co-Owner
Keith Dawson
Co-Owner & Ops Mgr
4.8
Google Rating 49 reviews1,100+
Roofs Completed Since 20173 Locals
Union Built 96 · 322 · 563801 Transfer Rd, Saint Paul · Serving the entire metro
Completed
Projects
Twin Cities
96 · 322 · 563
A Black-Owned, Union Roofer Built for Saint Paul.
Sellers Roofing is a family business founded in 2017 by Ted Sellers — a 100% Black-owned, MBE and DBE certified contractor proudly affiliated with three Minnesota trade unions. We earn every job through union craftsmanship, written estimates, and showing up when we say we will.
From Local 96 roofer to Saint Paul’s Black-owned roofing company.
In 2017, Ted Sellers founded Sellers Roofing with one belief: Saint Paul deserves a roofing company that actually shows up, answers the phone, and stands behind the work — not another out-of-state storm chaser.
Nine years and over 1,100 completed roofs later — 801+ residential, 300+ commercial — Sellers Roofing is one of the only roofing companies in the Twin Cities that’s Black-owned, MBE/DBE-certified, and union-built with three Minnesota locals: Roofers Local 96, Carpenters Local 322, and Laborers Local 563.
Every job is signed off by a union foreman. Every estimate is written by Ted. Every adjuster call is answered by a real human. That’s the standard.
Founded
Twin Cities
Completed
The Saint Paul Strong™ System
A 5-step process designed for Twin Cities homes and commercial buildings — built around the brutal freeze-thaw cycles, insurance-adjuster runarounds, and storm-chaser fly-by-nights that homeowners here actually face.
Free On-Roof Inspection
Ted or a Local 96 foreman climbs the roof, documents every shingle, flashing, and seam with photos. No drone-only flyovers.
Written Scope & Adjuster Help
We write the scope in plain English and — if it’s a storm claim — meet your insurance adjuster on-site so nothing gets denied.
Union Crew Installation
Roofers Local 96, Carpenters Local 322, and Laborers Local 563 on every job. GAF, Owens Corning, CertainTeed, Malarkey, TAMKO, Atlas certified.
3-Pass Site Cleanup
Magnet sweep for nails, debris haul, and a yard walk with the homeowner. We leave your property cleaner than we found it.
Lifetime Warranty Sign-Off
Final inspection, manufacturer warranty registration, and Sellers’ limited lifetime workmanship warranty — in writing.
Three guarantees, in writing, on every job.
Most roofers promise “customer satisfaction.” That’s a slogan, not a guarantee. We put real terms next to ours — in writing, on every contract.
- Guarantee 1 Same-day callback during business hours — Ted picks up himself or calls you back before close of day.
- Guarantee 2 Limited lifetime workmanship warranty on every roof we install — written, transferable.
- Guarantee 3 Clean job site. Magnet-swept, dumpster-hauled, walked with you — every time, no exceptions.
Our Roofing Services
Sellers Roofing provides full commercial and residential roofing services across Saint Paul and the Twin Cities metro — from large flat-roof systems on commercial buildings to hail-damage repairs on family homes.
TPO Roofing
Thermoplastic Polyolefin (TPO) is the dominant commercial flat-roof membrane in Minnesota — energy-efficient, heat-weldable seams, and proven through brutal Twin Cities freeze-thaw cycles. We install and replace TPO on office buildings, warehouses, and mixed-use properties across Saint Paul.
EPDM Roofing
EPDM rubber membranes have a 20–30 year track record on low-slope commercial roofs in Minnesota. We install fully adhered, mechanically fastened, and ballasted EPDM systems suited to the roof deck, load requirements, and budget of each building.
Metal Roofing Systems
Standing-seam and structural metal roofing offer a 40+ year service life for commercial and industrial buildings. Metal performs exceptionally in Minnesota’s heavy snow loads and ice events. We design and install metal roofing for both commercial re-roofing and new construction.
Flat-Roof Systems & Replacement
Complete flat-roof teardown and replacement, including code compliance, deck repair, insulation, and new membrane. We assess every system for the right solution — TPO, EPDM, modified bitumen, or metal — and provide a written scope with no hidden change orders.
24/7 Emergency Commercial Roofing
Active leaks over inventory, equipment, or occupied space need immediate attention. Our Saint Paul Midway shop dispatches to commercial sites across the Twin Cities metro — typically arriving within 2–4 hours for emergency weatherproofing, tarp installation, and water intrusion documentation.
Leak Detection & Failure Analysis
Chronic commercial roof leaks often have multiple entry points that differ from where water appears inside. We use systematic visual inspection and moisture mapping to trace leak pathways and identify membrane failures, failed penetrations, and compromised seams before they escalate to full replacement.
Coatings & Asset Management
Elastomeric roof coatings can extend the life of a sound commercial membrane by 10–15 years at a fraction of replacement cost. Our roof asset management program tracks condition, projects capital needs, and schedules maintenance to protect your roofing investment long-term.
Roof Repair
From a few blown shingles to a failing valley, we diagnose and repair residential roofs across Saint Paul and the Twin Cities. Every repair comes with a written description of what was fixed and why, so you know exactly what you’re getting.
Roof Replacement
Full residential tear-off and replacement with architectural asphalt shingles by GAF, Owens Corning, CertainTeed, Malarkey, TAMKO, or Atlas — your choice of system, your choice of warranty level. Our Roofers Local 96 crews install to manufacturer spec on every job.
24/7 Emergency Roof Repair
Storm damage, fallen tree limbs, or sudden leaks don’t wait for business hours. Call (651) 703-2336 any time — we provide same-day emergency tarp and dry-in service to prevent interior water damage until a full repair can be scheduled.
Hail Damage Inspection & Repair
The Twin Cities metro sits in a primary hail corridor. After a storm, we provide free, no-pressure inspections with date-stamped photo documentation. We work directly with your homeowner’s insurance adjuster — from the initial claim through final payment — so you don’t navigate the paperwork alone.
Siding
Storm damage and age affect more than roofs. We install and replace vinyl, fiber cement, and engineered wood siding on Saint Paul homes — often bundled with roof replacement to simplify the insurance claim and minimize disruption to your household.
Roof Snow Removal
Minnesota winters load residential and commercial roofs with ice dam-forming snow. Our crews safely remove accumulated snow and ice before structural loads or ice dams cause damage — a critical service for low-slope residential roofs and older Saint Paul homes.
Certified by Six Leading Manufacturers
More material options and manufacturer-backed warranty protection — our six certifications mean you can choose the roofing system and warranty level that fits your budget and building, installed by crews trained to each manufacturer’s exacting standards.
Why Twin Cities Property Owners Choose Us
Sellers Roofing earns trust through specific expertise, transparent process, and genuine local accountability — not marketing slogans.
Minnesota-Climate Expertise
Nine years of roofing in Saint Paul means we understand how ice dams, freeze-thaw cycles, heavy snow loads, and hail events degrade roofing systems. We specify materials and installation details that account for Minnesota’s specific climate demands — not generic specs built for milder markets.
Insurance-Claim Guidance
Storm and hail claims are complex and frequently underpaid by adjusters. We document every loss with date-stamped photos, written scopes of damage, and material take-offs. We attend adjuster meetings when needed and have successfully resolved disputed claims across every major carrier in Minnesota.
GAF-Certified Union Crews
Every project is staffed by union tradespeople affiliated with Roofers Local 96, Carpenters Local 322, and Laborers Local 563 — each requiring formal apprenticeship and ongoing training. GAF certification adds a manufacturer layer of accountability on top of the union standard. You get a predictable result, not a work-crew lottery.
Limited Lifetime Workmanship Warranty
Every Sellers Roofing installation is backed by a written limited lifetime workmanship warranty — plus the full manufacturer material warranty registered in your name. We put it all in writing before the first nail is driven: scope, materials, warranty terms, and final price.
Project Walkthroughs & Inspections on Video
Real Sellers Roofing crews on real Twin Cities homes and businesses — tear-offs, installs, drone inspections, and behind-the-scenes footage. The kind of transparency most roofers won’t show you.
Recent Projects
A sample of recent residential roofing work Sellers Roofing has completed across Saint Paul and the Twin Cities metro — installed by our Roofers Local 96, Carpenters Local 322, and Laborers Local 563 union crews.
Architectural Shingle Replacement
Saint Paul, MN
Ridge Vent + Chimney Cap Install
Twin Cities, MN
GAF Dimensional Shingles
Saint Paul, MN
Multi-Plane Shingle Roof
Twin Cities, MN
Tear-Off & Replacement
Saint Paul, MN
GAF FeltBuster Underlayment
Saint Paul, MN
GAF Shingle Install In Progress
Twin Cities, MN
Fall Roof Replacement
Saint Paul, MN
Turbine + Box Vent Install
Saint Paul, MN
Multi-Vent Shingle Roof
Twin Cities, MN
What Our Customers Say
Sellers Roofing is rated 4.8 stars on Google based on 49 reviews. The quotes below are real reviews pulled from our Google Business Profile.
“We had a wonderful experience with Sellers Roofing… Ted stayed in touch with us, and when spring came around again, he and his team were quick to respond and made the process very easy. We appreciate your patience and professionalism. Our roof looks beautiful.”
“A big thank you to Ted and Keith for their honesty and professionalism. Their workers do good work, fast and efficient. Clean up was spotless. Ted explained the entire process clearly from beginning to end and answered all my questions. Great company, great guys.”
“They are fantastic. Keith… oversaw all of the work, followed up with me to ensure everything was cleaned up to my satisfaction… their gutter couple were just delightful folks and did a great job very quickly. I fully recommend this company for all of your home repair needs.”
Areas We Serve
Sellers Roofing serves Saint Paul and the greater Twin Cities metro — commercial and residential roofing for property owners across Ramsey, Hennepin, Dakota, Washington, and Anoka counties.
Need coverage confirmed for your address? Call (651) 703-2336 or find us on Google Maps — our Saint Paul Midway shop at 801 Transfer Rd serves the entire Twin Cities metro.
Roofing FAQs
Common questions from Twin Cities homeowners and property managers about working with Sellers Roofing.
How quickly can Sellers Roofing respond to an emergency in the Twin Cities?
For active leaks or storm damage, we provide same-day emergency response — typically arriving within 2–4 hours of your call for properties across the Twin Cities metro. Our Saint Paul Midway shop means we can reach most metro addresses quickly. Call (651) 703-2336 any time, 24/7 for storm emergencies.
Are you licensed and insured in Minnesota?
Yes. Sellers Roofing holds Minnesota Builder/Contractor License #803862, issued by the Minnesota Department of Labor and Industry. We carry general liability and workers’ compensation insurance. License and certificate of insurance documentation are available on request before any work begins.
Do you work with my insurance company on hail and storm claims?
Yes — insurance-claim navigation is one of our core services. We provide free inspections, date-stamped photographic documentation, and written scopes of damage. We attend adjuster meetings, respond to underpaid or denied claims with supplemental documentation, and work directly with every major homeowners’ and commercial property carrier active in Minnesota.
What manufacturer warranties can you provide?
We are certified by six manufacturers — GAF, Owens Corning, CertainTeed, Malarkey, TAMKO, and Atlas. Each offers manufacturer-backed material warranties on their shingles and commercial membranes, registered in your name. The specific warranty available depends on the system you select and the coverage tier. We explain all warranty options in writing as part of your estimate.
Do you handle commercial flat roofs?
Yes. Commercial flat-roof work is a core specialty for Sellers Roofing. We install and replace TPO, EPDM, modified bitumen, and metal systems on commercial buildings across the Twin Cities metro. We also provide leak detection, roof failure analysis, coatings, and ongoing roof asset management for commercial property owners.
How long have you been in business?
Sellers Roofing Company was founded in 2017 by Ted Sellers. We have been serving Saint Paul and the Twin Cities metro for 9 years — building our reputation on union craftsmanship, manufacturer-certified installations, and transparent, written estimates.
Do you serve my city?
We serve Saint Paul and the greater Twin Cities metro, including Minneapolis, Roseville, Maplewood, New Brighton, Falcon Heights, Columbia Heights, Eagan, Bloomington, Woodbury, Edina, and dozens of additional suburbs across Ramsey, Hennepin, Dakota, Washington, and Anoka counties. See our full service area list or call (651) 703-2336 to confirm coverage for your specific address.
No call center. No voicemail. Ted picks up.
Most roofing companies route you to a call center. We’re not most roofing companies. When you call Sellers Roofing during business hours, you talk to Ted or Keith — the owners — directly.
Get Your Free Roofing Estimate
Commercial flat roof, residential replacement, storm damage, or emergency repair — Sellers Roofing provides written, no-pressure estimates with no hidden costs. Call us or fill out the form below.
☎ (651) 703-2336801 Transfer Road, Unit 05
Saint Paul, MN 55114
(651) 703-2336
Hours: Mon–Fri 7:00 AM–6:00 PM | Sat 8:00 AM–12:00 PM | Sun 10:00 AM–3:00 PM
MN License #803862 | Black-Owned & MBE Certified
★ 4.8 / 5 on Google (49 reviews)